Saunders Outdoor Advertising Inc.

When To Use Outdoor Advertising

Outdoor Advertising

We are surrounded by advertisements—on TV, while browsing the internet, in the mail, and of course, when driving down the road. Advertising is how businesses are able to spread awareness of their services and attract customers. Without it, many companies would be unable to experience growth.

If your business has never tried advertising, you may be wondering what type is the right choice, both for your budget and for the best results. Many companies choose outdoor advertising and for good reason. It’s a great way to draw attention and reach a large audience without much effort.

What Is Considered Outdoor Advertising?

There are many different forms of outdoor advertising. Anything that is outside and can be seen by drivers, riders or pedestrians is considered outdoor advertising, from street furniture to taxicab toppers and skywriting to bus wraps. The most common type is outdoor billboard advertising, and it’s the most popular type because it’s big, eye catching and relatively low cost. Plus, with today’s technology, digital billboards are bright, colorful and creative, allowing businesses to change their messaging at will.

When Should You Use Outdoor Advertising?

While there is always a place for mailers, TV ads and online banners, outdoor advertising is a good choice in many different situations. When deciding if it’s right for your business’s marketing needx, consider whether any of the following circumstances apply to you:

1. You Want To Reach a Larger Market

Even when you have a significant market, there’s no better way to reach a mass audience than with billboard advertising. Almost everyone is on the road at some point and they cannot escape your advertised message. Unlike TV or online ads, drivers cannot change the channel or click the “X” to close your ad.

While every person who views your billboard might not turn into a customer, they will all have at least been exposed to your message. Plus, drivers are often more focused while on the road than they would be in other situations, meaning that they’re more likely to pay attention to their surroundings, including your billboard.

2. You Want To Implement Media Mix Reinforcement

Those in advertising know that the average potential customer needs to see or read something several times before they make the call or look up the website. If you may already have online ads, print or broadcast advertising in place, outdoor billboard advertising only adds to your mix of media, providing at least a few more views that may turn into customer action.

3. You Want To Build Brand Awareness

Brand awareness is when a customer sees a message, color or logo and immediately knows that it’s your company. It takes time, effort and good design to do this, and outdoor advertising can help. Billboards that are simple, straightforward and get your message across with only a few words or phrases are all part of building brand awareness.

If you haven’t already, make a plan to create unified advertisements that follow the same style and message to create a brand image that your potential customers will know as yours.

4. You Want More Bang for Your Buck

Outdoor Advertising

In outdoor advertising, value is often based on cost per thousand impressions (CPM). Billboards are a much greater value than other forms of advertising when it comes to CPM. They can range from only six cents up to about $9, compared to up to as high as $58 per thousand impressions for other media.

If you have a relatively small advertising budget, it makes sense to go with outdoor advertising. You’ll reach a huge audience without having to spend a fortune.

5. You Want To Increase Your Marketing Conversion Rate

Billboard advertising has a notoriously high conversion rate, so if that’s your goal, go with outdoor advertising. Research shows that many travelers make purchasing decisions outside of their homes during a typical week. This gives you ample opportunity to turn your investment into profit without much effort on your part.

Is Outdoor Advertising Right for Your Business?

If you’re looking for a low-cost, highly visible form of advertising that is proven to increase customer action, then outdoor advertising is the right choice for your business. It’s not the perfect fit for every company, but it is beneficial to many. With so many different mediums to choose from, many businesses utilize this advertising method to their benefit.

Ready to get started with billboard advertising? Contact Saunders Outdoor Advertising today. With over 60 years of experience in the industry, our team can help you design a billboard that will make drivers take a second glance. And with billboard locations in Utah, Montana, Wyoming, Idaho and Nevada, we’ll help you find the perfect spot to share your message.