Saunders Outdoor Advertising Inc.


What is billboard advertising?

Billboard advertising utilizes outdoor structures, typically found adjacent to high-traffic roadways and in cities. These structures display large-format print or digital advertisements to market a brand, product, service or campaign. Due to their close proximity to densely filled roads and communities, billboards reach a broad and diverse group of consumers. In fact, messages on billboards tend to have a higher number of impressions per advertising dollar than other common marketing methods.

How much does a billboard cost?

The cost for an outdoor sign varies by both the size and location of the billboard. Additionally, the length of time the advertisement is displayed will impact its price. Traditional, large print billboards can range, sometimes drastically, in price. However, digital billboards offer flexibility in both the price and messaging, as they can be easily updated weekly, daily or even hourly.

What size are billboards?

Billboards come in a variety of sizes, and each has its own terminology specific to the outdoor advertising industry. Here are the common sizes and associated terms:

  • 8 Sheet—These may also be referred to as “junior posters.” These are commonly placed along busy side streets, walkways and in cities. They can be freestanding or mounted on sides of buildings. The standard size of an 8 sheet is 6 feet high by 12 feet wide.
  • 30 Sheet—Also called “posters,” 30 sheets are larger than 8 sheets, but smaller than bulletins. These aren’t typically built adjacent to highways, but rather in urban areas along busy surface roads. They offer a less “in-your-face” placement than bulletins, but are still large enough to grab the attention of your consumer. 30 sheets come in two standard sizes:
    • 12 feet—3 inches high by 24 feet—6 inches wide
    • 10 feet—5 inches high by 22 feet—8 inches wide. 
  • Bulletin—This billboard size is the most common along interstates and highways. Bulletins come in three standard sizes:
    • 14 feet high by 48 feet wide
    • 10 feet high by 40 feet wide
    • 10 feet—6 inches high by 36 feet wide

Digital billboards range in size, but typically fall under the bulletin category. Other sizes of billboards exist, including the largest “spectacular,” as seen in large cities, and small 6 sheets, but the above list is the most common billboard sizes encountered.

How long does it take to install?

Once artwork is approved, expect the printing and installation process to take between one and three weeks. Of course, digital boards can be active almost instantly upon receipt of artwork.

How does someone rent a billboard?

The Saunders Outdoor Advertising team is here to help with any outdoor advertising needs. We make renting our billboards easy. Simply contact us for help to identify the most effective location for your message, and to check availability of our billboards in Utah, Idaho, Nevada, Montana and Wyoming.

Are the billboards illuminated?

OAll of Saunders' standard billboards offer illumination for night viewing.

How do ads work on digital billboards?

Advertisers can easily change their outdoor advertisement messaging utilizing computer-controlled digital billboards. These types of billboards are placed along the same major roadways as printed bulletins and can attract and reach a similar audience. Our digital billboards feature high-quality LED displays and rotate through seven advertisers at any one time. Each image is on the screen for eight seconds at a time and can be programmed specifically to run only during a certain time of the day, or particular days of the week. Because the board uses LED display technology, the images are crystal clear with vibrant color.

Unlike traditional billboards, there is no vinyl to print or ship and no installation needed. All that’s required is a digital file of your design. Due to the digital nature of the boards, your message can be changed as often as you like, or you can even choose to display multiple messages simultaneously.

How effective is outdoor advertising?

Busy roads and traffic jams are bad news for your schedule, but good news for drawing eyes to a message with outdoor advertising. The fact is, every year, roads carry more and more drivers. The increased congestion is why road-widening projects are commonplace on major interstates and highways. And population is only growing. Long-term projections estimate that Utah’s population, currently 3.3 million, will swell to more than 4 million by 2032, and 5 million by 2050. And it’s a similar story for Idaho, Nevada, Montana and Wyoming. The west is expanding—and fast.

There are a lot of eyes that see your message when it’s on an outdoor billboard, and that reality is only growing. But does a lot of exposure make a form of advertising effective? Not necessarily. However, according to research, 80% of people remember what they see, as opposed to only 10% what they hear. And 90% of information processed by the brain is visual. If your goal is to get a memorable message to a large audience, look to outdoor advertising.