The term “brand awareness” is thrown about pretty loosely these days, whether in reference to large corporations, small businesses, sports teams, celebrities, social media influencers and even job seekers, identifying their personal branding. In a nutshell, brand awareness is how recognizable and memorable a brand is to consumers, and how a brand is perceived by its target audience. A business won’t get far without a recognizable brand.
It’s great when consumers recognize your brand, but it’s even better when they feel it. That’s where great advertising comes into play. The more familiar people are with a brand, the more likely they are to trust it. On its own, effective branding can help to create consumer recognition, customer loyalty and credibility. Backed by the right ad campaign, it will evoke emotions and inspire potential customers into action––and straight into your sales funnel.
If your goal is to get a memorable, impactful message to a large audience, billboards are a great option for brand awareness advertising. Outdoor advertising is one of the most impactful ways to reach a captive audience, especially in heavily-trafficked areas like highways. There are a lot of eyes that see your message when it’s on a billboard––that’s why outdoor advertising delivers superior ROI. On average, billboards generate $5.97 per dollar spent, making it the lowest ‘cost per thousand’ form of advertising.
Digital or electronic, billboards are bright, easily updated, grab attention and operate 24 hours a day. Plus, they’re memorable and tend to spur consumers into action. According to a Nielsen report, 65% of people who saw a digital billboard followed up with an engagement, such as visiting the advertiser’s website, following its social media channels or visiting a brick-and-mortar store in person. A Nielsen Company study showed that outdoor advertising generated more online activity per ad dollar spent than any other media, including TV, radio and print.
Another benefit to outdoor advertising is that you can’t turn it off, tune it out, throw it away or block it. When done right and placed in the best locations, these oversized, creative ads are eye-catching and easy to remember by the thousands of people who drive by them every day and night.
In the right location, billboards deliver the message to the right audience. Saunders Outdoor Advertising’s billboards are located in Montana, Idaho, Utah, Wyoming and Nevada along major highways such as I-15, I-80 and I-90. Billboard locations are chosen for maximum impact and visibility, offering the best return per advertising dollar. Contact the Saunders Outdoor Advertising billboard team at 801.621.2350 or email info@saundersoutdoor.com to get started on the road to brand awareness.