Saunders now offers digital boards along the busy I-15 corridor in Utah.
There are currently 3,600 digital billboards in the country with more being added every year. Why is this a growing trend? They’re bright, easily updated, operate 24 hours a day, grab your attention and audiences remember them. In a recent Arbitron study, it was confirmed that 9 out of 10 people notice the advertising copy on a digital billboard some or most of the time. According to the Outdoor Advertising Association of America (OAAA) reported that recall of specific brands advertised on these boards reached an impressive 50 percent for many advertisers.
Digital billboards are computer-controlled LED displays that rotate through 6 advertisers at any one time displaying a static image. Each image is on screen for 8 seconds at a time and can be programmed specifically to run only during a certain time of the day or particular days of the week. Because the board uses LED display technology, the images are crystal clear with vibrant color.
Digital Billboards truly offer the impact of a traditional billboard with the flexibility of an on-line digital ad. There is no vinyl to print or ship for this type of board; all that's needed is a digital file of your design. Because of the unique nature of the boards, your message can be changed as often as you like during your turn or you can display multiple messages at the same time. You can also choose to include real-time information in your advertisement like interest rates, weather, stock quotes, news headlines, etc.
Please contact us at 801.621.2350 to discuss all your options and board availability.