Saunders Outdoor Advertising Inc.

Graphic Guidelines

Click Here to Download Our Advertising Specs

For static 14' x 48' (printed) billboards:

  • Artboard: 24 inches wide x 7 inches tall.
  • 0.25 inches bleed all around
  • Resolution: 300 DPI.
  • Color Mode: CMYK.
  • File format: PDF, AI, CDR, EPS, PSD, TIFF or JPG.
  • Max file size: 200MB
  • If sending a vector format, please embed images and outline fonts or attach the fonts files.
  • For other sizes, please contact us

For digital billboards:

  • Artboard: 700 pixels wide x 204 pixels tall.
  • Resolution: 72 DPI.
  • Color Mode: RGB.
  • File format: JPG only.
  • File size limit: 2MB

When submitting graphics, please use one of the following formats which are listed according to preference. If you have any questions contact:


Raster format graphics are defined pixel by pixel and are best used for photographs and other images.

JPG Joint Photographers Group
PSD Adobe Photoshop
TIF Tagged Image Format File
EPS Encapsulated Postscript (raster format)


Raster images are best received at 300 dpi.

Color Mode

All images should be submitted in CMYK mode.


Vector format graphics are defined mathematically using shapes and color definitions. Logos and technical illustrations are often best rendered in vector allowing them to be sized and changed easily.

PDF Portable Document Format
AI Adobe Illustrator
CDR CorelDraw
EPS Encapsulated Postscript